Company

ABOUT CAFFE-DALI  

As a recognized innovator, genius, and world famous surreal master, Salvador Dali is the inspiration behind Caffe-Dalí. His avant-garde style reflects boldness and passion; precision yet avant garde imagination. Above all, Dalí represents a break from the traditional establishment. He created a genre that turned the art world upside down. Caffe-Dalí seeks to duplicate the precision and passion of Salvador Dalí in its magnificent coffee. We use only the very highest quality 100% Arabica coffee beans picked at the height of ripeness, that are naturally processed, and sun dried, that come from a variety of major growing regions of Central and South America, East Africa and other Pacific Rim coffee producing countries. The trees are of the variety Arabica Bourbon; the plantations are all under shade trees and production practices are all; in accordance to ecological, social conscience, and specialty coffee considerations. Caffe-Dalí Coffee is roasted at our plant in Petaluma, California; Right in the heart of Sonoma County, home to some of the very best wine, cheese, and olive oil produced anywhere in the world.

A SUPERIOR COFFEE USING ONLY THE BEST BEANS

Caffe-Dalí imports its beans directly from growers whose family farms have been passed down from generation to generation. These coffee plantations produce the very best beans located at 1000 to 2000 plus meters above sea level. The high altitude ensures a slow and even ripening of the bean and produces a strictly hard bean (SHB) and strictly high grown (SHG) bean loaded with flavor. Buying directly and surpassing the huge coffee consortiums allows Caffe-Dalí access to the very best beans. It promotes better Fair Trade Practices that the coffee consortiums use to keep the prices of beans down, and forces the growers to sell lower quality beans. Instead, Caffe-Dalí promotes Direct Trade Practices, which ensures that the growers make a fair profit on their highest quality beans.

GREAT COFFEE DOESN’T JUST GROW ON TREES

Gino Giampedroni: Master Blender:

Even the seeking out and purchasing the very best beans in the world will not ensure the best coffee. In order to make a truly great coffee, it takes a master artist with years of experience to combine the rich flavors of the many exquisite varietals. Master Blender, Gino Giampedroni is such an artist. Born just outside of Genoa, Italy, Senoré Giampredoni has been producing some of the richest and most flavorful blends for more than fifty years.

IF THE BLENDER IS THE ARCHITECT, THEN THE ROASTER IS THE MASTER BUILDER

Guillermo Moran: Master Roaster: 

Equally critical to producing the world’s best coffee is the ability to execute the blueprint to perfection.

Guillermo Moran, a fourth generation El Salvadoran coffee grower, has perfected the art of coffee bean roasting. Sr. Moran immigrated to the United States five years ago. Combining his coffee growing background with a graduate degree from the Wharton School, he brings an unparalleled combination of experience and vision to the coffee roasting business. Using his own design of patented Bendig-Moran Roasters, he is able to craft each varietal to perfection.