Where to Store Coffee: Pantry vs. Freezer

If you have ever had your morning ruined by bad coffee, you know the importance of keeping the coffee beans fresh. That first cup of joe can set the tone for an entire day, and a stale cup is a bleak omen for sure. So where do you store your coffee to keep it fresh for as long as possible?

The best way to keep ground coffee or whole beans fresh is to store the coffee on a pantry shelf in an opaque airtight container away from light, heat, and moisture. If you don’t have a canister, close the top of the bag with a rubber band, then put the bag in a resealable plastic bag.

When you freeze the coffee you use every day, the fluctuating temperatures create moisture in the packet, which can leave your morning cup tasting like cardboard. So why do so many coffee connoisseurs keep their stashes in the freezer? Probably because they stock up and store the coffee there for a longer time.

When You Can Freeze
It’s fine to freeze whole beans for up to a month, provided you’re not taking them out during that period. “For a large amount of coffee, first divide it into smaller portions, then freeze the portions in airtight bags,” recommends Robert Nelson, president and chief executive officer of the National Coffee Association. When you do remove the frozen beans, put them on a shelf to thaw, and grind and brew within two weeks so the coffee is truly good to the last drop.


Passione e Compassione


The concept behind the name, is to play off of the recognized innovation and genius of the world famous surreal master, Salvador Dalí. His avant-garde style reflected boldness, passion, and playfulness, but above all, a break from the establishment. The Philosophy behind Caffe Dalí reflects the life and work of Dalí. The pursuit of a vigorous Passion for Life and a heartfelt Compassion for Others are the two emotions which define us in everything that we do.

Passion for the Beauty and Joy of Life is reflected in two ways:

First, Caffe Dalí is all about producing the most delicious blends of incredible coffees in the world. Rarely does a product come along that is universally proclaimed to be the best of the best. That is the goal behind Caffe Dalí.

Second, in creating OPPORTUNITY for hard working, highly motivated individuals by providing the means by which families can be raised and dreams can be met.

Along with creating wealth and empowering individuals, Caffe Dalí is equally passionate about giving back in significant ways. Giving Back to Communities: Schools, Churches, Synagogues, Mosques, Museums, and other Non-Profit Groups through sales programs that fund these institutions. And also directly impacting the lives of the most innocent and the most vulnerable: Kids around the world who are orphans, infected with AIDS, and those who have been sold into prostitution. A minimum of 20% of all Caffe Dalí’s profits will go directly toward rescuing these kids.

Join Caffe Dalí in giving back….by simply drinking the most amazing coffee in the world!



What’s My Roast?


Your favorite coffee roast actually says a lot about you—how much you crave chocolate, whether you’re a beer or wine drinker—even whether you’re a vegetarian.

First, a bit of science: Coffee is roasted light to dark, and every roast has its own profile. In general, when it comes to flavor, lighter roasts maintain more of the flavor profile of its beans—the humidity, temperature and soil of their origin—but the darker the roast, the more the coffee acquires the flavor of the roast itself (often referred to as the “roast character”) rather than the beans. Coffee beans contain natural sugars and natural oils, and it is the flavor of these compounds that is increasingly activated by longer roasting times. As comparison, there is a world of difference between the taste of raw sugar and burnt sugar.

What Your Roast Says About You
So what does all this mean? A light roast tends to have a good bit of subtlety to its flavor profile—a professional taster might describe it as “grassy,” “citrus,” or “toasted grain,” depending on the beans. On the other hand, the subtle notes of a light roast can’t really compete with excess cream or flavored syrups, as those would drown out the bouquet. So there’s a good chance your average light roast coffee drinker is enjoying her coffee black. She enjoys subtlety, the quieter flavor notes; she might think of herself as “traditional” or a “purist” due to her preference for black coffee. Lighter roasts also have higher acidity.

Darker roasts, having activated those sugars to a more advanced degree, might be venturing into “caramel” territory. There’s also a much greater likelihood that a taster would describe a dark roast as “burnt,” necessitating the addition of a “flavor booster” like milk or cream to smooth out the taste (drinking a dark roast black is not for the faint of tongue). Caramel and cream are much “bigger” flavors, so one might say those who like a bit more drama in their lives—who are drawn to the stronger emotions, perhaps—tend to favor dark roasts. Or the coffee drinker is younger, in his teens or twenties, and wants a more “exciting” coffee drink—a blended iced coffee with chocolate syrup, say—and the only way to taste any coffee flavor at that stage is with a dark roast.

Coffee In The Morning May Pack More Than Just An Energy Boost!


More and more research is emerging to suggest that there may be several health benefits associated with drinking this dark black beverage, from helping prevent diabetes to lowering the risk of liver disease. Nowadays, with over 400 billion cups consumed every year, coffee is one of the world’s most popular drinks. But what makes it special?

The potential health benefits associated with drinking coffee include: protecting against type 2 diabetes, Parkinson’s disease, liver disease, liver cancer, and promoting a healthy heart!

1) Coffee and diabetes

Coffee may be protective against type 2 diabetes. Researchers at UCLA identified that drinking coffee increases plasma levels of the protein sex hormone-binding globulin (SHBG). SHBG controls the biological activity of the body’s sex hormones (testosterone and estrogen) which play a role in the development of type 2 diabetes.

2) Coffee and Parkinson’s disease

Researchers in the U.S. carried out a study that assessed the link between coffee consumption and Parkinson’s disease risk. The authors of the study concluded that “higher coffee and caffeine intake is associated with a significantly lower incidence of Parkinson’s disease”.

3) Coffee and liver cancer

Italian researchers found that coffee consumption lowers the risk of liver cancer by about 40%. In addition, some of the results suggest that if you drink three cups a day, the risks are reduced by more than 50%.

4) Coffee and liver disease

Regular consumption of coffee is linked to a reduced risk of primary sclerosing cholangitis (PSC), a rare autoimmune disease of the bile ducts in the liver. In addition, coffee consumption can lower the incidence of cirrhosis of the liver for alcohol drinkers by 22%, according to a study at the Kaiser Permanente Medical Care Program, California, USA.

5) Coffee and heart health

Researchers at Beth Israel Deaconess Medical Center (BIDMC) and Harvard School of Public Health, concluded that drinking coffee in moderation protects against heart failure. They defined ‘in moderation’ as 2 European cups (equivalent to two 8-ounce American servings) per day. People who drank four European cups on a daily basis had an 11% lower risk of heart failure, compared to those who did not.

In conclusion, drinking a cup of the most amazing coffee in the world, Caffe Dali, can have health benefits as well!


Tips on How to Brew Coffee

If you are reading this blog you are probably pretty into coffee like us. You may be on that never ending quest to find the perfect cup or you may be learning how to brew coffee for the first time. Here are a few tips to obtain the perfect cup of coffee.

  1. The water quality. Use filtered or bottled water if your tap water is not good or imparts a strong odor or taste, such as chlorine. Be sure to use cold water. Do not use distilled or softened water.
  2. Coffee-to-water ratio. Use the proper amount of coffee for every six ounces of water that is actually brewed, remembering that some water is lost to evaporation in certain brewing methods. A general guideline is 1 to 2 tablespoons of ground coffee for every six ounces of water. This can be adjusted to suit individual taste preferences.
  3. Coffee particle size. If you purchase whole bean coffee, always grind your beans as close to the brew time as possible. A burr or mill grinder is preferable because all of the coffee is ground to a consistent size. A blade grinder is less preferable because some coffee will be ground more finely than the rest. If you normally grind your coffee at home with a blade grinder, try having it ground at the store with a burr grinder. You may be surprised at the difference! If your coffee tastes bitter, it may be over-extracted, or ground too fine. On the other hand, if your coffee tastes flat, it may be under-extracted, meaning that your grind is too coarse.
  4. The Water Temperature. Your brewer should maintain a water temperature between 195 – 205 degrees Fahrenheit for optimal extraction. Colder water will result in flat, under-extracted coffee while water that is too hot will also cause a loss of quality in the taste of the coffee.
  5. Contact time. If the taste of your coffee is not optimal, it is possible that you are either over-extracting (the brew time is too long) or under-extracting (the brew time is too short) your coffee. Experiment with the contact time until you can make a cup of coffee that suits your tastes perfectly.
  6. The quality of the coffee you are using. If you’re enjoying a Caffe-Dali coffee bean, then you have nothing to worry about! Besides the brand of the coffee, the roast level will also have a tremendous effect on the taste. Some roast levels perform better in different brew methods. Lighter roasts can taste aggressively bright and some pour over methods don’t really showcase the caramelized sweetness in darker roasts.
  7. The cleanliness of the brewing equipment. Cleanliness is godliness. Preparing coffee from dirty equipment is like drinking coffee from a dirty cup! Make sure there are no old grounds collected on your brewer or any coffee oil buildup.

After your cup of Caffe-Dali coffee has been brewed, it should be enjoyed immediately!


Bold Coffee In Your Home


Caffe Dali presents a new reason to make coffee at home! Taste our unique blends of Arabica beans inspired by the passion and compassion of artist Salvador Dalí. His avant-garde style reflected boldness and passion; precision yet avant garde imagination; but above all, Dalí represented a break from the establishment. He created a genre that turned the art world upside down. Caffe Dali seeks to duplicate the precision and passion of Salvador Dalí in its magnificent coffee. And to break from the establishment by setting a high bar of compassion for the most desperate.

Currently available, our Medium Roast, Dark Roast and Espresso, are the result of a micro roasting process by our Master Roaster, Guillermo Morán, and combined by our Master Blender, Gino Giampedroni, to produce optimum richness, balance and flavor.

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Change Up Your Routine & Try Something New

It’s time for a hot cup of coffee. You already know the place, the blend and the cup size. It’s your habit, your ritual, your routine…
And yet, maybe its time to step out of the norm. You know, do things a little differently. Shake things up.
It’s time to home brew a cup of Caffé Dali!

Dust off the old coffee maker or French press, order a fresh blend of ground heaven, and experience coffee the way Italians do… with attitude and style! Our custom Caffé Dali cups were designed for just such an occasion.

Sip on an inky cup of espresso or savor the full body flavor of our medium and dark roast Arabica beans! Any way you go, Caffé Dali is sure to add some extra spunk to your day.

As you may have realized, Caffé Dali is not just any coffee company. Like our namesake, abstract artist Salvador Dali, we strive to infuse passion and compassion in everything we do. From our sustainable and ethically sourced coffee beans, to our regular contributions to charity, Caffé Dali is making a difference in the world, one cup at a time.

So don’t just roll out of bed and walk into your nearest franchise coffee shop next weekend. Stock up on Caffé Dali’s delicious Arabica blends and fall in love with your coffee ritual again!

In an effort to put an end to the abhorrent crimes of the human trafficking industry, Caffé Dali donates 20% off company profits to Destiny Rescue (https://www.destinyrescue.org/us/). This organization works tirelessly to stop human trafficking rings and rehabilitate its youngest victims. Through our regular support, Caffé Dali aims to strengthen this effort and help make the world a safer place for women and children.

Drinking Coffee Keeps Your Gut Healthy

According to a study published in the journal Science, coffee is one of 60 dietary factors (126 in total) that affect the body’s microbial diversity; wine and tea also have positive effects, which is great news. Sugary drinks, whole milk, and eating lots of carbs also affect microbial diversity, but unfortunately in a negative way.

And while the idea of things living inside of us doesn’t sound pleasing, turns out it’s a good thing. The bacteria, fungi, and viruses comprising a person’s microbiome aid in the processing of food and in regulating the immune system. The Seattle Times also notes that the microbiome can be a factor in mood disorders, obesity, irritable bowel syndrome, and other diseases. Basically, you need these little microscopic creepy-crawlies to take some of the stress of keeping you alive and healthy off of your body.

Studying microbial diversity is a fairly new field so there is no real established definition for what a “healthy gut” should look like. But this study shows a correlation between microbial diversity and health, and coffee promotes diversity, which is good enough for us.

Benefits of Dark Roast Coffee


There is an idiom that reads, “Beauty is in the eye of the beholder.” The same can be said for coffee blend preference. Does the consumer favor a coffee with muted acidity, but a little bit of roasted taste? Perhaps a medium roast. For the consumers who prefer a smoky, bittersweet cup of joe, dark roast will hit the spot.

So what is dark roast coffee?

Dark roast coffee is commonly described as having an intense, full-bodied, bittersweet and bold flavor, largely due to the roasting process. Coffee beans for a dark roast reach internal temperatures of 430°F or higher, compared to the light roast’s internal temperatures of 356 to 401°F. As the temperature of the coffee beans increase, the sugars in the coffee progress from caramelization to a carbonization state, according to Spencer Turer, vice president of Coffee Analysts. “The sweetness and aromatics of the coffee changes from bright and crisp to winy and mellow,” he said. “High quality coffee will still be recognizable at dark roast levels to many people.”

Research shows that darker roasts have less caffeine than lighter ones. As the coffee progresses to dark roast, some of the caffeine changes from a solid to a gas and disperses. However, caffeine content also depends on the type of bean, the grind, the roast and the brew method. “Arabica coffee has about 1.2 percent caffeine and is sweeter and more aromatic than Robusta which has about 2.2 percent caffeine and a stronger, more earthy flavor,” said Turer.

Additionally, dark roast coffee beans lose more than caffeine during the roasting process. Coffee beans lose mass as temperatures increase during roasting, therefore, it takes more dark roasted beans to match the weight of light. In turn, a cup of dark roast coffee will contain more caffeine when brewed by weight. If brewed by volume, however, it’s likely that the dark roast would contain less caffeine than a light roast coffee.

Health Benefits

The benefits of dark roast coffee don’t end with the taste. In fact, dark roast coffee has been linked to several health benefits. Research in Molecular Nutrition & Food Research found that dark roast coffee is more effective than light roast coffee in restoring red blood cell vitamin E and glutathione. The same study reported that dark roast coffee led to body weight reduction in pre-obese volunteers. And for those consumers who avoid coffee due to gastric irritation, a study indicates dark roast blends are better for those with coffee sensitivity.

If these health benefits are of interest to you, why not try our own Caffe-Dali Dark Roast Apacolypto! Available in Ground and Whole Bean options!


The Perfect Cappuccino with Gino Giampedroni


Sonoma County is home to hundreds of the finest wineries and organic farms. It is now home to one of the most magnificent hand roasted coffees in the world!

Caffe Dali presents a new reason to make coffee at home! Taste our unique blends of Arabica beans inspired by the passion and compassion of artist Salvador Dali.

Meet Gino Giampedroni, our very own Caffe Dali Master Blender, as he describes how to make “The Perfect Cappuccino”:

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